We turned AutoTrader's annual electric vehicle challenge on its head by using well known musicians
and sound engineers to create a ASMR (autonomous sensory meridian response) inspired songs from
each vehicles unique sounds and features while the vehicles were being tested on the test track.
5 electric vehicles. 5 sound engineers.1 test track day.
Song made using sounds from the Mercedes-Benz EQA Electric
Song made using sounds from the GWM Ora Electric
Song made using sounds from the BMW iX1 Electric
All videos were cut and edited for mobile on social media platforms
